Scandinavia Travel Market Report 2023-2027
- Published:
- March 2024
- Research Type:
- Report
- Figures:
- 30
- Segments:
- Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Short-Term Rental
- Regions:
- Europe
Summary
In 2023, the Scandinavian travel industry signaled a robust recovery, with overall gross bookings growing by 16% year over year, highlighting travelers' renewed enthusiasm and a rebound in air capacity. The industry is poised to outpace pre-pandemic revenue levels in 2024, with online transactions leading the charge. The digital shift is evident, as online bookings now account for 78% of the market, with mobile bookings representing a large share of the online pie and anticipated to grow even further. As in much of Western Europe, economic conditions and sustainability considerations will also play a role in shaping the Scandinavian travel market in the medium term.
This report provides a comprehensive view of the Scandinavia travel market (Denmark, Norway, Sweden), including detailed market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.
The Scandinavia Travel Market Report 2023-2027 is part of Phocuswright’s Europe Travel Market Report 2023-2027 series, which features six key countries/regions as well as a regional overview.
With the single purchase of the series, the following reports are automatically included at no additional cost:
