Southeast Asia Travel Market Data Sheet 2023-2027

Summary

Southeast Asia’s gross bookings are set to exceed $59 billion in 2024, surpassing pre-pandemic levels, with online penetration climbing to 74% by 2027. Mobile-centric consumers and AI-driven tools are reshaping booking behaviors, while governments and businesses invest heavily in infrastructure and tourism development. This dynamic market reflects both recovery and transformation, with plenty of opportunities for further expansion.

This data sheet provides quick and easy access to updated Southeast Asia travel market sizing data and projections from 2019-2026, including online and total markets, segments and major distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s Southeast Asia Travel Market Report 2023-2027.