5 things to know about the travel experiences market

The in-destination industry, which comprises day tours, activities, attractions and related leisure experiences, has endured significant change over the past several years. Travel experiences remain highly popular, but changing regulation, policy and consumer demands in challenging environments have reshaped the market. Recovery has been highly variable post-pandemic, with a range of factors painting a complex picture for returns to growth.

Here are 5 things to know from Phocuswright’s recent travel research report Travel Experiences: Operator and Consumer Trends, part of a joint research project with Arival that provides insights and forecasting for the in-destination industry. This report presents the results of comprehensive operator and consumer surveys across a range of global markets.

This report is based on findings from Phocuswright's Tours, Activities, Attractions and Experiences joint research project with Arival, which measured the size and opportunity of the global experience marketplace; assessed operators' business practices and performance; and explored traveler attitudes and behaviors when choosing and consuming in-destination experiences. This report provides findings from the operator and consumer research. Get the report here.

For market sizing and related trends, see The Outlook for Travel Experiences 2019-2025.

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