Research Insights
Unlocking Insights: Tour Phocuswright's Open Access Research Subscription
Unlocking Insights: Tour Phocuswright's Open Access Research Subscription
- Published:
- April 2024
Analysts
Free For Subscribers
What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.
Learn MoreCurious? Contact our team to learn more:
+1 860 350-4084 501 sales@phocuswright.comWhat is Open Access+
With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.
Learn MoreCurious? Contact our team to learn more:
+1 860 350-4084 501 sales@phocuswright.comProvide your information and we'll contact you:
What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.
Curious? Contact Our Team to Learn More:
+1 860 350-4084 501 sales@phocuswright.comPhocuswright's customer success team delves into the world of travel market intelligence with Phocuswright's Open Access research subscription.
- Discover how Phocuswright's Open Access research unlocks essential travel market insights.
- See highlights from diverse research products tailored for global travel brands.
- Dive into industry reports, trend analyses and more for informed decision-making.
Use of tech in trip-planning is not one-size-fits-all
Travelers’ embrace of technology continues to evolve. Digital interactions, preferences for apps and...
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When travelers want digital vs. human interaction
While digital interactions are preferred by more for directions, checking in, and making changes to...
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Are travelers early adopters?
The use of technology in the trip-planning path is notone-size-fits-all; for most, there is variation...
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Creators and conversion
The rate of influencer collaborations affecting converters is a prime indicator that creator...
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The cost of payments in the travel industry
Forty percent of North American respondents and 32% of European respondents pay between 3-3.9% in...
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The travel industry payment gap
Changes in payment are not happening in isolation. As distribution and payment trends are...
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Platforms, topics and influencers: Who’s using what?
Through a better understanding of demographics that embrace social media and the psychology of why...
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Decisions guided by trust: Social media conversion in travel
In travel, social media plays a pivotal role in influencing trip decisions. But converting social...
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Some segments have a higher propensity to be swayed by social content
Social media plays a pivotal role in influencing travel decisions, but converting social media...
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The top 15 global travel markets: North America, APAC and Western Europe lead the way
North America, APAC and Western Europe continue to lead in terms of market size, with the top 15...
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