Social Media in Travel Planning

Summary

Social media and social networks have brought about fundamental changes in the way people connect, communicate and interact with each other and with organizations. The impact this has had on the travel industry has been significant. This is especially true for trip planning, which has always been an activity where social aspects like sharing opinions and recommendations from relatives and friends play a key role. The social Web has profoundly changed how customers interact with each other and with organizations, and how they ultimately make purchasing decisions for products and services across many industries.