Evolution of Air Distribution: Challenges and Future Insights (Part 4)
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IATA’s New Distribution Capability (NDC) and ONE Order initiatives hold significant long-term promise for airlines and their partners to reimagine product distribution, merchandising and order management. But these potential benefits come hand-in-hand with some risks and challenges. This publication, part of a four-part series analyzing the complex dynamics of the air distribution sector, examines key challenges affecting major players across the industry, providing valuable insights for anyone interested in air distribution.
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