Travel Innovation and Technology Trends 2023

Summary

As the world fully reopens in the wake of the COVID-19 pandemic, the travel industry can once again focus its attention squarely on the future. While significant challenges remain (i.e., inflation, recession, staffing, international conflict), it’s a good time to place strategy and competitive edge-building at the forefront. 

Each year, Phocuswright's expert analysts identify the technology and innovation trends that will influence travel significantly in the coming year and beyond. This year, we’re exploring the growing roles of social media and Web3 in travel, addressing the realities of sustainability and our fragmented technology landscape, and pondering the impact of the next game-changing technologies like generative AI and eVTOLs. 

For greater analyst insights, see the accompanying webinar, in which the authors of these articles discussed the developments of these technology-focused travel trends live.

This overview article features brief introductions to the eight trends, for which full trend analysis is linked below. With the single purchase of this Travel Innovation and Technology Trends overview, the following articles are automatically included at no additional cost: 

• The Future of Social Media, Influencers and Social Commerce in Travel
• Roundup: Web3 Is Proving Itself in Travel 
• Green Travel Innovation Now (Yes, Now!)
• No Travel Experience Necessary: More Outsiders Enter the OTA Market
• Generative AI: Transforming the Travel Cycle
• Real-Time Revolution in Digital Hotel Operations
• eVTOLs in Travel: Viable Addition or Flights of Fancy?
• Super Apps’ Secret Sauce