Mike is an experienced software technologist, strategist and business writer. He has a deep combination of business, analytical, technical and creative skills, gained in the IT travel and transportation industry. Mike possesses an extensive background in enterprise and consumer market and vendor research, competitive and emerging technology analysis, strategy development, solution design, product incubation and development, business consulting, and internal and external communications. He is currently a principal at MGerra Associates, which provides bespoken business and technical consulting services to travel industry clients. Previously, Mike held various positions at Sabre (marketing and strategy, product R&D), American Airlines (technology innovation, architecture, system design) and British Airways (operations research, system development). He holds three patents for his work integrating Internet and legacy computer systems. His experience embraces much of the information systems lifecycle: business case development, market research, product marketing, systems architecture, project management and planning, information modeling and system design and development. He holds a B.S. in psychology and computer science from the University of Leicester in the United Kingdom.
Future of the PNR: ONE Order vs. Order Management
Category: Technology Innovation Published: September 2023 Analysts: Michael GerraIATA’s New Distribution Capability (NDC) initiative gives airlines and their partners a way to replace EDIFACT connectivity standards that have been in place for decades. Through its control...
Air Merchandising and Retailing: Short-Term Survival and Long-Term Promise
Category: Technology Innovation Published: May 2022 Analysts: Michael GerraUnder the uncertainties of the past two years, some airlines have taken the opportunity to rethink their strategies. The pandemic has not only poised severe revenue challenges for airlines, but also...
U.S. Airlines 2019: Market Sizing and Landscape
Category: Market Overview & Sizing Published: March 2020 Analysts: Michael Gerra, Maggie Rauch US $1,250While the U.S. airline market has proven resilient over the past decade, annual passenger revenue growth was projected at less than 1% for 2019, a result of pressure on several fronts. Though U.S....
U.S. Airlines 2019: Key Developments
Category: Market Overview & Sizing Published: March 2020 Analysts: Michael Gerra, Maggie RauchSeveral key developments in air distribution reinforce the continuing trend toward airline retailing. These include sophisticated merchandising focused on unbundling/re-bundling of the core product;...
Evolution of Air Distribution (Series)
Category: Technology Innovation Published: September 2019 Analysts: Michael Gerra US $795Shifting market dynamics and technological advances have fostered new opportunities in airline distribution. New technologies, standards and solutions are opening the air travel distribution marketplace...