Air Merchandising and Retailing: Short-Term Survival and Long-Term Promise

Summary

Amidst the uncertainties of the past two years, some airlines have taken the opportunity to rethink their strategies. The pandemic has not only posed severe revenue challenges for airlines, but also thrown many of their former predictive models out the window. Innovation is the name of the game. A new system, leveraging greater reliance on NDC, allows for more personalized sales. This adjoins with continued tech developments for more seamless and integrated air travel. Coupled with novel approaches to sell uniquely bundled and specially-promoted products, airlines have the potential to revamp and revitalize their segment, if they capitalize on the moment.