Germany Consumer Travel Report 2024
- Published:
- June 2024
- Research Type:
- Report
- Segments:
- Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term Rental
- Regions:
- Europe
Summary
Travelers in Germany rank travel at the top of their discretionary spend priorities. Despite economic challenges, the number of German travelers in 2023 has officially exceeded pre-pandemic levels, and travel incidence continues its upward trajectory. Akin to other Europeans, younger German travelers lead the way with embracing various travel trends, and often showcase the most flexibility. This report, based on a comprehensive survey of Germany travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2023 and beyond.
Key questions answered include:
- What does the average Germany traveler look like? How many trips do they take per year, where do they go, with whom, for how long, and how much do they spend?
- What resources - online and offline - do German travelers use to research, plan and book their trips?
- How do preferences differ across age groups?
- How do travelers make decisions about various elements (e.g., air, hotel and activities) of their trips?
- What role does social media play in Germany consumers’ travel planning activities?
- What is the sentiment towards future travel? What changes, if any, do German travelers intend to make regarding their future travel?
Phocuswright’s Germany Consumer Travel 2024 is available for purchase as a standalone report for $495. For a broader look at the European traveler landscape, this report is also available as part of the Europe Consumer Travel Report 2024 series.
With the single purchase of the series, the following collection of reports are automatically included at no additional cost:
