Italy Consumer Travel Report 2024
- Published:
- July 2024
- Research Type:
- Report
- Segments:
- Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term Rental
- Regions:
- Europe
Summary
Phocuswright’s Europe Consumer Travel Report 2024 series provides a snapshot of Europeans’ recent behavior and sentiment regarding travel in the post-pandemic environment. Based on a comprehensive survey of European (French, German, Italian, Spanish, British) leisure travelers, this collection of reports provides a range of data and analysis on the European consumer travel market. Each country-focused report in this series examines core consumer metrics, the travel shopping and booking experience, key travel product consumption and more.
Travel demand remains strong in Italy, as Italians increased their travel incidence in 2023. Travel and tourism also remain the top discretionary spend priority for Italians, beating out others by a wide margin. The greatest penchant for travel (across all age groups) was for international destinations. Looking ahead, Italy travelers remain optimistic regarding their future travel plans, but some uncertainty does remain (largely influenced by rising costs). This report, based on a comprehensive survey of Italy travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2023 and beyond.
Phocuswright’s Italy Consumer Travel 2024 is available for purchase as a standalone report for $495. For a broader look at the European traveler landscape, this report is also available as part of the Europe Consumer Travel Report 2024 series.
With the single purchase of the series, the following collection of reports are automatically included at no additional cost:
