Travel Activities: Planning and Booking Go Digital

Summary

Travel activities – the collection of tours, activities and attractions that destinations offer – have always been at the core of what turns a trip into an experience. But the methods that consumers use to research, shop for and purchase these activities have changed dramatically over time. Based on research that examines travelers' tech attitudes and behaviors in seven global markets, this report sheds light on the current state of travel activity planning and booking, in particular with respect to consumers’ use of technology at various stages.

Phocuswright fielded an online consumer survey targeting travelers in the U.S., France, Germany, the U.K., Japan, Indonesia and China. The survey was designed to reveal consumers' use of various technologies for travel and their perceptions of emerging tech.

Also see:

• The New Global Traveler: Discovering the Impact of Technology
• Social Media in Travel Planning and Sharing