U.K. Consumer Travel Report 2024
- Published:
- May 2024
- Research Type:
- Report
- Segments:
- Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term Rental
- Regions:
- Europe
Summary
Traveler demand in the U.K. hit an all-time high in 2023. Across all age groups, travel incidence increased and travel spend remains a top priority for Britons. While some economic challenges persist, overall outlook towards future travel also remains largely positive. This report, based on a survey of British leisure travelers, provides a comprehensive range of data and analysis on the trip lifecycle for consumers in the U.K.
Key questions answered include:
- What does the average U.K. traveler look like? How many trips do they take per year, where do they go, with whom, for how long, and how much do they spend
- What resources - online and offline - do British travelers use to research, plan and book their trips
- How do preferences differ across age groups?
- How do travelers make decisions about various elements (e.g., air, hotel and activities) of their trips
- What role does social media play in U.K. consumers’ travel planning activities?
- What is the sentiment towards future travel? What changes, if any, do European travelers intend to make regarding their future travel?
Phocuswright’s U.K. Consumer Travel Report 2024 is available for purchase as a standalone report for $495. For a broader look at the European traveler landscape, this report is also available as part of the Europe Consumer Travel Report 2024 series. With the single purchase of the series, the following collection of reports are automatically included at no additional cost:
