Public Online Travel Roundup, Full Year 2019

Summary

Before 2020 proved to be a landmark year of struggle for OTAs and metasearch sites worldwide, 2019 seemed to signal its own period of challenge. Major players saw bookings increase, but experienced heightened tensions capturing direct site traffic. As COVID-19 reared its head, OTAs began facing what would become a rising tide of booking disruptions and cancellations. The year punctuated with fumbling for direct traffic, and controlling expenses became a benchmark for success.