Research Insights
Where Consumers Shop For Online Travel
Where Consumers Shop For Online Travel
- Published:
- August 2016
- Analysts:
- Marcello Gasdia, David Juman
Recent Phocuswright research – sponsored by Expedia – examines how leisure travelers in eight global travel markets (Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S.) shop for and purchase their trips, with particular attention paid to online travel shopping and booking. View the infographic below and get the free white paper HERE.
(Click image to view larger version.)
Related Research: Search, Shop, Buy: The New Digital Funnel
More Research Insights
Use of tech in trip-planning is not one-size-fits-all
Travelers’ embrace of technology continues to evolve. Digital interactions, preferences for apps and...
Read More
When travelers want digital vs. human interaction
While digital interactions are preferred by more for directions, checking in, and making changes to...
Read More
.png "Are travelers early adopters?")
Are travelers early adopters?
The use of technology in the trip-planning path is notone-size-fits-all; for most, there is variation...
Read More
Creators and conversion
The rate of influencer collaborations affecting converters is a prime indicator that creator...
Read More
The cost of payments in the travel industry
Forty percent of North American respondents and 32% of European respondents pay between 3-3.9% in...
Read More
The travel industry payment gap
Changes in payment are not happening in isolation. As distribution and payment trends are...
Read More
Platforms, topics and influencers: Who’s using what?
Through a better understanding of demographics that embrace social media and the psychology of why...
Read More
Decisions guided by trust: Social media conversion in travel
In travel, social media plays a pivotal role in influencing trip decisions. But converting social...
Read More
Some segments have a higher propensity to be swayed by social content
Social media plays a pivotal role in influencing travel decisions, but converting social media...
Read More
The top 15 global travel markets: North America, APAC and Western Europe lead the way
North America, APAC and Western Europe continue to lead in terms of market size, with the top 15...
Read More