It's All About the Experience: How Will Technology Improve the Hotel Stay?
- Published:
- October 2018
- Research Type:
- Article
- Format:
- HTML & PDF
- Pages:
- 12
- Segment:
- Hotels & Lodging
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SubscribeSummary
Technology plays a growing role in individual lifestyles and how people engage with their surroundings. Smartphones and wearables are ever-present companions. Unlimited entertainment options are instantly available across multiple devices by subscription. Digital assistants answer questions and execute commands. As consumer reliance on technology increases, expectations while traveling will inevitably grow.
A combination of these new direct and indirect needs will permanently change the hotel guest experience. Hotel design will become more focused on satisfying various guest personas demanding the technological conveniences of home and office while traveling.
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An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.