No Travel Experience Necessary: More Outsiders Enter the OTA Market

Summary

Non-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get into the travel business. Over the past two years, several have launched travel booking platforms or announced ambitious plans to do so, even though the online travel agency market is already near saturation and uber competitive. For these players, is success possible? And what will be the impact on the marketplace?

Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article focuses on non-travel brands’ forays into the travel space, including

• An historical look at non-travel brand business goals and consumer offering
• Broad review of the biggest players in the space
• New tech/acquisitions that are vital to the market success of these non-travel player
• Discussion of further OTA-type development among non-travel entities