Trusted Analysis, Unbiased Research
Why should you use Phocuswright's research products?
Because it fuels strategic planning and drives growth, empowering your business to make informed, impactful decisions.
See our travel research reportsDistribution & Marketing
OTAs / Metasearch Travel Agents / Tour Operators GDSs / TMCs Tech / AdvertisingRecent Research Reports
U.S. Travel Market Report 2023-2027
Following the robust 2022 recovery, the U.S. travel market is still re-establishing travel normality, and therefore some fluctuation is ongoing. Featuring healthy 13% year-over-year growth in 2023, the...
Read More
Travelers and Tech 2024: Attitudes and Usage
Phocuswright’s Travelers and Tech 2024: Attitudes and Usage is part of a comprehensive consumer research study delving into the specifics of how travel consumers employ technology in the course of trip...
Read More
Digital and Green: The Future of Travel Regulation
This article explores how travel operators are adapting to these developments and the potential for international cooperation to reduce compliance complexity and drive sustainable growth.
Read More
What Google’s Cookie Reversal Means for Travel
Google's decision to reverse its plan to eliminate third-party cookies from Chrome offers a temporary reprieve for travel advertisers. However, it highlights the growing emphasis on privacy and the need...
Read More
Travel Innovation and Technology Trends 2024
Each year, Phocuswright publishes a content series that identifies the most significant innovation trends in travel technology and distribution for the upcoming year and beyond. This year we again...
Read More
.jpg?n=2980 "True Automated AI in Travel Is Coming")
True Automated AI in Travel Is Coming
The landscape of generative artificial intelligence (GenAI) has profoundly shifted since the debut of ChatGPT in November 2022, introducing a new era marked by innovations such as autonomous agents....
Read More
Travel Startups Interactive Database
Phocuswright has tracked the travel startup landscape for well over a decade. During this time, the digital travel ecosystem has undergone tremendous transformation. Until the COVID-19 pandemic hit,...
Read More
Asia Pacific Travel Market Report 2023-2027
This report provides comprehensive market sizing and projections for the Asia Pacific travel industry from 2019-2027, including analysis of key segments, country-level share and trends, distribution...
Read More
Scroll, Heart, Fly: Social Media’s Impact on Travel 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer research study focused on consumer social media behavior in the modern travel environment.
Read More
Europe Travel Market Report 2023-2027
Travel demand remained strong as ever for the European market in 2023. Achieving an impressive 20% year-over-year growth, the market surpassed 2019 gross bookings. However, persistent inflation and...
Read More
The State of Global Travel Payments 2024
Phocuswright’s The State of Global Travel Payments 2024 is the result of a comprehensive research study aiming to provide insights into emerging trends and technologies that will shape the future of...
Read More
Global Travel Market Report 2024
Phocuswright’s Global Travel Market Report 2024 provides comprehensive market sizing and projections from 2019-2026, including analysis of key segments, trends and distribution dynamics for six regions:...
Read More
Weekly Research Insights Articles
Use of tech in trip-planning is not one-size-fits-all
Travelers’ embrace of technology continues to evolve. Digital interactions, preferences for apps and...
Read More
Is the future of travel regulation digital and green?
Navigating a patchwork of regulations across borders is a major challenge for travel businesses....
Read More
When travelers want digital vs. human interaction
While digital interactions are preferred by more for directions, checking in, and making changes to...
Read More
.png "Are travelers early adopters?")
Are travelers early adopters?
The use of technology in the trip-planning path is notone-size-fits-all; for most, there is variation...
Read More
Phocuswright Research Roundup 3Q24
It was another packed quarter for Phocuswright analysts, with 20+ publications spanning technology...
Read More
Creators and conversion
The rate of influencer collaborations affecting converters is a prime indicator that creator...
Read More
The cost of payments in the travel industry
Forty percent of North American respondents and 32% of European respondents pay between 3-3.9% in...
Read More
What Google’s cookie reversal means for travel
While third-party cookies are here to stay on the world’s most popular web browser – at least for now...
Read More
How the EU Digital Markets Act (DMA) will impact travel
Amid growing recognition of the power wielded by the Big Tech players, governments worldwide have...
Read More
The labor shortage should be over, so why are we still worried?
The labor shortage in tourism and hospitality should be over by now, correct? Most hotels are back to...
Read More
Ways to Engage
Make confident, data-driven strategic decisions that outpace your competition by leveraging our in-depth insights and analysis. Select a report to start now.
Learn More
The Phocuswright Open Access research subscription gives you company-wide access to all of our expert-driven research reports and interactive data, so your team can identify emerging trends and seize new opportunities faster.
By partnering with Phocuswright, your company gains exclusive, unpublished insights that not only propel your strategic decisions but also elevate your standing as an industry leader. Learn More
Our analysts are available to deliver research that's customized to your specific challenges, ensuring you anticipate market shifts and prepare for a future that keeps you ahead of industry trends.
Learn More
.jpg "Custom Research")
Market Sizing Data on Different Segments
Covering 30+ countries
Condensed Reports for Easy Overviews
Consumer Research
Weekly Research Insights and More
Phocuswright's weekly newsletter shines the spotlight on recent research.
Sign Up Now
Sign up today to stay up-to-date:
- Weekly research insights articles
- Event updates
- Recently published research list
- And more!
Explore Phocuswright's Products and Services
Phocuswright offers so many ways for your company to gain competitive advantage with our independent research and analysis. From a free download to purchasing an individual report to a company-wide all-access subscription, there's something for every budget. You can also sponsor upcoming research or customize your own!
Learn More
Phocuswright events are industry favorites shining the spotlight on travel innovation, networking and great content.
Learn More
With an arsenal of Phocuswright's deep, research-driven assets at its disposal, PhocusWire provides daily exposure to sought-after research, valuable industry data and expert analysis.
Learn More
Whether you're in need of research about travel technology or the startup scene, a startup looking to make connections, or an investor seeking new companies to work with, we can help.
Also check out our upcoming research and explore how to engage with us.
We Are Global
Our research and analysis goes beyond borders. Check out the map for detailed research reports by topic and segment in more than 30 countries.
The Travel Industry's Most Trusted Experts
Our analysts are on top of the travel research, insights and trends your company needs.
Meet the Analyst Team
Stanislas Feminier
Peter O'Connor
Mike Gerra
Ralph Merten
Phocuswright Research
Mike Coletta
Giancarlo Carniani
Cristina Polo
Hollis Thomases
Fabián González
Linda Fox
Lorraine Sileo
Michaela Papenhoff
.png "Pete Comeau")
Pete Comeau
Shadi Kaddoura
Bill Carroll
Mitra Sorrells
Chetan Kapoor
News and Commentary from PhocusWire
Get the latest news, interviews, analyses and opinions with PhocusWire, the daily news service powered by Phocuswright.
Acai Travel helps Hopper boost customer service with AI tools
Hopper is the latest partner for Acai Travel, a PhocusWire Hot 25 Travel Startup for 2024 that is...
Read More
Apaleo secures €20M for international expansion and tech development
Apaleo plans to accelerate its international expansion and attract talent after raising €20...
Read More
The state of airport passenger processing and seamless journeys
Digital ID and biometrics are the key drivers to a seamless experience for passengers to move smoothly...
Read More
The roots of traveler frustration and how technology is helping
A survey from Amadeus uncovered areas of friction for travelers as well as the technology that is...
Read More
How the latest consumer trends play out in travel
Consumer trends reveal the desire for help with filtering the volumes of information as well as mixed...
Read More
MakeMyTrip acquires expense management tool
The acquisition of Happay expense platform underscores MakeMyTrip’s intention to offer a total...
Read More
AI trip planner Mindtrip adds B2B solution
The new solution is launching with capabilities for tourism boards and destination marketing...
Read More
The next four years look bright for travel technology
Travel Technology Association president and CEO Laura Chadwick says the industry has an excellent...
Read More
OpenAirlines secures €45M to accelerate eco-flying solutions
OpenAirlines has secured new funding to advance sustainable aviation technology and support the...
Read More
PhocusWire's weekly travel tech news briefs: SITA, Sabre, Klarna
Keep up with all the latest people, product and partner news from around the global travel industry in...
Read More