Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    The Outlook for Travel Experiences 2019-2025
    ReportThe Outlook for Travel Experiences 2019-2025
    Published: October 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    Travel Experiences: Operator and Consumer Trends
    ReportTravel Experiences: Operator and Consumer Trends
    Published: December 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    U.S. Travel Market Report 2022-2026
    ReportU.S. Travel Market Report 2022-2026
    Published: July 2023
    With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In...
    Report
    The State of Travel Startups 2024
    ReportThe State of Travel Startups 2024
    Published: November 2024
    Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
    Report
    U.S. Consumer Travel Report 2024
    ReportU.S. Consumer Travel Report 2024
    Published: November 2024
    Phocuswright’s U.S. Consumer Travel Overview 2024 provides a snapshot of American travelers’ recent...
    Report
    Europe Consumer Travel Report 2024: Major Markets Compared
    ReportEurope Consumer Travel Report 2024: Major Markets Compared
    Published: October 2024
    This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
    Report
    Middle East Travel Market Report 2023-2027
    ReportMiddle East Travel Market Report 2023-2027
    Published: July 2024
    The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and...
    Report
    France Consumer Travel Report 2024
    ReportFrance Consumer Travel Report 2024
    Published: July 2024
    The number of French travelers has reached a new high. Travel incidence also grew across all age...
    Report
    U.S. Packaged Travel Market Report 2023-2027
    ReportU.S. Packaged Travel Market Report 2023-2027
    Published: May 2024
    In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically...
    Report
    Italy Consumer Travel Report 2024
    ReportItaly Consumer Travel Report 2024
    Published: July 2024
    Travelers in France are still value travel spend highly Despite economic challenges, travel and...
    Report
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